6 Fitness sales tips that will improve your salesmanship
Health Club owners if you think that your sales staff personalities and how they interact with customers and prospects doesn’t effect their closing rate, then maybe you need to take a closer look.. Today’s market is just going to get more competitive and price is not what is going to make sales. Customer’s realize they are in a buyer’s market so they can afford to be critical of every step in your presentation, so being dry and boring are life threatening in regards to your sales career. You must enjoy dealing with people and it has to show otherwise the customer will find someone who does. Prospects want partners these days and if they have their choice they will partner with someone they enjoy interacting with. You must engage the customer, tell good jokes and appear genuine all the time. It doesn’t hurt to let the customer feel like they are in control either. When it’s all said and done, people buy from people. I would much prefer to spend what I felt was a fair rate to work with a vendor who pals up to me and seems interested in my business. With less money sitting on the table today, people are going to spend it with the most interesting and capable person they can. So make sure your personality is energetic, respectful and encourages trust. Just remember in this business, rude = unemployed.
Going the Distance
With 23 clubs and counting, Sport & Health is the largest fitness chain in the Washington D.C. metropolitan area. Locally owned and operated for more than 30 years, the company is led by CEO Jonathan Adler and President and COO Mark Fisher, two dynamic leaders who have created a plan that will allow the company to grow systematically over the next five years, while also improving its existing locations.
Left to Right: Jonathan Adler, CEO; Mark Fisher, COO and President, Sport & Health Clubs, in the virtual cycling studio at Old Town Sport & Health fitness center in Alexandria, Va.
Anyone who has been lucky enough to live in or visit our nation’s capital knows that it is truly unlike any other place in the world. Brimming with diversity and steeped in history, the Washington Metro Area is comprised of innumerable
