Health Club owners if you think that your sales staff personalities and how they interact with customers and prospects doesn’t effect their closing rate, then maybe you need to take a closer look.. Today’s market is just going to get more competitive and price is not what is going to make sales. Customer’s realize they are in a buyer’s market so they can afford to be critical of every step in your presentation, so being dry and boring are life threatening in regards to your sales career. You must enjoy dealing with people and it has to show otherwise the customer will find someone who does. Prospects want partners these days and if they have their choice they will partner with someone they enjoy interacting with. You must engage the customer, tell good jokes and appear genuine all the time. It doesn’t hurt to let the customer feel like they are in control either. When it’s all said and done, people buy from people. I would much prefer to spend what I felt was a fair rate to work with a vendor who pals up to me and seems interested in my business. With less money sitting on the table today, people are going to spend it with the most interesting and capable person they can. So make sure your personality is energetic, respectful and encourages trust. Just remember in this business, rude = unemployed.
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Article Research Contributor: Amerishape Weight Loss