Gold’s Gym International (GGI) announced the launch of Gold’s Gym Express ™. Drawing inspiration from the company’s storied history of delivering the ultimate fitness experience, the Gold’s Gym Express is designed to help people of all fitness levels achieve their goals at a great price.
More than 20 corporate-owned and franchised Express locations around the country are already in the planning stages. With excitement for the new concept generating demand in the investment community and with GGI’s current franchise base, the company expects to have more than 100 new Gold’s Gym Express locations in the pipeline by the end of 2011. That number is expected to grow significantly in 2012 and beyond.
“The new Gold’s Gym Express will allow us to expand the Gold’s Gym brand in ways not possible before,” said Jim Snow, the president of Gold’s Gym International. “It will provide Gold’s Gym International and our new and existing franchisees with another option to grow. From city centers to small towns, this concept is nimble enough to thrive in any setting, and the incredible value combined with Gold’s Gym expertise will help us attract more members than ever.”